How we turned a backpack into a Black Friday Bestseller

A product worth the hype

Meet V-Airo. This isn't just another travel backpack. It features a built-in vacuum system that lets you pack like you’re bringing a suitcase, but still pass through the airport with just "hand luggage." Genius, right?

The product was solid, but it needed the right strategy to cut through the noise. That’s where Magnet Minds Agency stepped in. Our mission was simple but ambitious: crush the sales targets for Black Friday.

Step 1: Building the foundation (Web Design)

It all started with a clear goal - website design and development. The client needed a look that screamed "premium quality" and "innovation." We went for a sleek dark mode, high-resolution visuals, and a clean structure designed to guide the user straight to the checkout.

But a pretty website is just the engine. It needs fuel. After the launch, V-Airo came back to us with a new challenge:

‍"Black Friday is coming. We need to make some noise online."

Step 2: Waking up the audience (Social Media)

We knew that just posting "Buy Now" wasn't going to cut it. We needed a narrative.

We started creating social media content that addressed every traveler’s biggest nightmare: baggage fees. We used a mix of engaging formats:

• Instagram Carousels: Smart packing hacks.
• Static Posts: "Mission Impossible" style concepts.
• AI Video: We generated Reels using AI avatars that spoke directly to the audience (super trendy and high engagement).

Step 3: The secret sauce (Giveaway)

Here is where it gets fun. Instead of waiting for Black Friday to start, we launched 2 weeks early.

Our marketing strategy involved three smart moves:

1. The Giveaway: We launched a giveaway on Facebook using a "Boosted post."
2. Chatbot Automation: Everyone who commented on the post automatically received a message in Messenger. This captured their consent for future messages and pulled them into our funnel.
3. The "Consolation" Prize: We gave away 3 backpacks to the winners. But for the other 1,300 participants? We sent them a "consolation prize" via DM - a limited-time code for 50% OFF.

The result of this hack? We sold 23 backpacks before Black Friday even officially started and 8x the brand's Facebook followers. People were happy to get an exclusive deal, and we even boosted the Average Order Value (AOV) by upselling an electric air pump.

Step 4: The Black Friday finale (Paid Ads)

When the actual "Black Friday" arrived, the ground was already prepared. We launched aggressive campaign in Meta Ads (Facebook & Instagram) with clear, punchy copy:

• "The baggage fee killer"
• "V-Airo vs. Ordinary Backpacks"
• "Save money on tickets, not on experiences"

The big picture: 800% growth

Numbers speak louder than words. Through a combination of sharp web design, chat marketing automation, and a creative ad campaign, we achieved an 8x increase in sales compared to the brand's standard months.

We proved that you don't need to be a giant corporation to get giant results. You just need the right partner.

By combining smart automation with creative storytelling, we achieved:

• 8x Revenue Growth compared to the brand's average monthly sales.
• 23 Backpacks Sold during the "warm-up" phase before Black Friday even officially began.
• 8x Follower Growth on Facebook
• 8x Follower Growth on Instagram
• Increased AOV (Average Order Value) by successfully upselling the electric air pump add-on.